How to Have Your Meat and Eat It Too While Combatting Climate Change

Bruce Friedrich is co-founder and executive director of The Good Food Institute (@GoodFoodInst), a nonprofit that promotes plant, dairy, and eggs-based meats as well as clean meat (also known as cultured meat and cell-based meat), as alternatives to the products of conventional animal agriculture. Bruce is a TED Fellow (whose TED Talk has been viewed over 1M times), Y Combinator alum, and popular speaker on food innovation. He has also been featured in the Wall Street Journal, USA Today, Los Angeles Times, Wired, and many other publications and appeared on The Today Show, NBC Nightly News, CBS Evening News, TED Radio Hour, and a variety of programs on MSNBC, Fox News, and CNN

Listen and Learn:

The pros and cons of the various types of clean meat alternatives
How market dynamics will determine the adoption of plant and cell-based meats
Why animal agriculture is one of THE BIGGEST contributors to climate change
Why Bruce believes lab-grown meat will ultimately be the biggest alternative meat
The reason Bruce started a non-profit rather than a benefit corp
How effective altruism makes non-profits more impactful
What YCombinator startups taught Bruce about successful charity organizations
How to engineering healthier meat
What does the future of agriculture really look like
Bruce’s thoughts on GMOs and their future
Why plastic straws aren’t a big deal in the grand scheme of things
Why individuals should evaluate their efforts and possible effect before choosing careers